Never, Ever. Apparently That Needed Saying.

The FCC launched a "Never, Ever" campaign to tell Americans that the government will never call to demand payment, because $3.5 billion in losses last year proved that yes, actually, we need to spell this out

The Federal Communications Commission partnered with the Elder Justice Coordinating Council to launch the "Never, Ever" campaign, a public awareness effort reminding Americans that legitimate government agencies will never call you demanding payment, threatening arrest, or requesting personal information over the phone.

What Happened

On June 16, 2026, the FCC announced the "Never, Ever" campaign as part of a broader Elder Justice Coordinating Council initiative to combat government and business imposter scams. The campaign is built on a simple principle: The government will "never, ever" call you asking for money, threatening arrest, or demanding personal information over the phone.

The campaign specifically highlighted that the FCC itself has never, ever called a consumer demanding payment via payment apps, cryptocurrency, gift cards, or wire transfers. Scammers impersonating the FCC do exactly that.

The timing is important. In 2025, Americans reported losing $3.5 billion to imposter scams—nearly triple the losses from 2020. Imposter scams are now the most-reported fraud category in the United States. Bank impersonators took $1 billion. Government impersonators took $920 million.

The FCC, under Chairman Carr's leadership, announced it is holding telecommunications providers accountable for failing to block or identify scam calls. The agency has already taken enforcement action against carriers that "turned a blind eye to scammers impersonating government agencies, internet service providers, banks, and major retailers."

Why This Matters

This campaign exists because we have reached the point where it apparently needs to exist. Americans lost more than a third of a billion dollars last year to people calling and pretending to be government officials. Enough people believed the government would threaten them with arrest over the phone for something they didn't do, that scammers built an entire business model on it.

The genius of an imposter scam is that it weaponizes the authority and fear people associate with government. When someone calls and says "This is the IRS and you owe taxes and we're coming to arrest you," many victims don't think "this is obviously a scam." They think "oh god, what did I forget to file?"

The fact that this requires a national awareness campaign in 2026 is itself a stupid moment. But the fact that we've gotten here is not dumb—it's a sign that the underlying problem (telecommunications carriers not filtering obvious fraud, elderly Americans isolated and vulnerable, deep economic anxiety that makes people believe the worst quickly) is real and serious.

The Dumb Part With The Simple Rules

The dumb part is that the fundamental rules for spotting a government imposter are so simple and so obvious, yet so widely ignored by scam victims:

These are not complex distinctions. Yet they need a national awareness campaign. Why? Because vulnerable people are scared, scammers are sophisticated, and the cognitive load of fear makes people do things they otherwise wouldn't.

The Bottom Line

The FCC's "Never, Ever" campaign is necessary not because the rules are unclear, but because the execution of scams has become so targeted and convincing that clarity itself is a public good. Scammers now:

In that environment, telling people "the government will never call asking for payment" is not trivial. It's a necessary reminder. The real stupid shit is that we've built an economy where so many people are one call away from believing it, and so many carriers are indifferent to which calls go through.

Sources

FCC: Stopping Scam Calls Starts with "Never, Ever"

FCC: How to Spot FCC Imposters

Elder Justice Coordinating Council: "Never, Ever" Campaign

FTC: Jury Duty Scam Alert


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